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WE <3 Oscar De La Renta's, Live In Love Marketing Campaign!

28 Jun

“Created for women by a man who adores them.”

Oh, Oscar, and we adore you!

Whoever’s behind the marketing department at Oscar De La Renta TOTALLY understands that we need a key message, and we need it quickly!
It takes them less than 26 seconds to tell us EXACTLY why we need this product!

It’s not just the key messaging behind this product that we adore …

take a peek at some of the pics from the campaign over at our Creative Director’s blog, KholiOli.Com!

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Plus, KHOLI’S TELLING YOU exactly

what the de la Renta MARKETING TEAM GOT RIGHT!

Bare Escentuals Fall 2011 Ad Campaign: “Pretty’s Not Enough”

8 Sep

We are absolutely ENAMORED with the new Bare Escentuals Ad Campaign!  It’s gorgeous … more than that … it’s got GREAT + STRONG messaging!

Read the press after the JUMP + watch the newest commercial from the “Force of Beauty Campaign!

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#MEDIA: Rihanna in Glamour | September 2011

9 Aug

We’ve been hunting for haute looks and checking out all the amazing fall ads!  That reminded us … we almost forgot to share the shots from Rihannas September story with Glamour!  How dare we?

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#MARKETING: Tom Ford’s Fall 2011 #Ad Campaign

13 Jul

We ❤ EVERYTHING that’s happening here!

Victoria’s Secret model Candice Swanepoel vamps it up for Tom Ford’s 2011 fall/winter ad campaign.  Dubbed “Night Temptress,” the sexy ads were shot by superstar photographers Mert & Marcus and feature Candice rocking bleached eyebrows, wearing a few of the designer’s sumptuous and oh so dramatic creations. (source)

Doth we see a little sampling of the 2011 Fall MUST-HAVE Color Trends from Pantone?

Shhh … Don’t tell anyone we told you!

with <3,

ARDOR BRAND, LLC.

#MARKETING: How to Create a CREATIVE SUMMER CAMPAIGN

5 Jul

We know that EVERYONE is talking about summer!  What you can wear … how you can do your makeup … “basically everything else” for the summer!  But do you know why?!?

Summer is the best time (aside from spring) to catch people outside, on the move, and ready to mix and mingle!  Take advantage of that!  Make the season work for you!

 

 

Be sure that you and your brand are JUST as ready to mix and mingle!

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#MarketWatch Monday: Is “Down to Earth Hitting Home?

13 Jun

In January of this year, Marketing Forecast Writer, Shannon Bryant, reported

In keeping with the New Year’s tradition of out with the old and in with the new, the experts at Mintel Beauty Innovation have unveiled the key trend set to shape the beauty industry in 2011, emerging from innovation from the past year: “Down to Earth.”

Closely linked with sustainability, the Down to Earth trend addresses the practicalities of making and marketing green beauty. Factors include managing price pressure due to varying supply and demand of natural and organic raw materials and learning to master the challenges of green chemistry—such as the use of sustainable surfactants, ‘green’ solvents and alternatives to parabens. Free-from formulas—a key trend in 2010—continue to evolve in an effort to avoid petrochemically-derived ingredients.

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PRINT: Influence and Stardoll: ♥♥♥ Jac for Gap Summer 2011 Ad Campaign by Craig McDean

7 Jun

SOURCE: Influence and Stardoll: ♥♥♥ Jac for Gap Summer 2011 Ad Campaign by Craig McDean.

oh, yes!  watch this!

with <3,

Ardor Brand, LLC.