Archive | June, 2012

WE <3 Oscar De La Renta's, Live In Love Marketing Campaign!

28 Jun

“Created for women by a man who adores them.”

Oh, Oscar, and we adore you!

Whoever’s behind the marketing department at Oscar De La Renta TOTALLY understands that we need a key message, and we need it quickly!
It takes them less than 26 seconds to tell us EXACTLY why we need this product!

It’s not just the key messaging behind this product that we adore …

take a peek at some of the pics from the campaign over at our Creative Director’s blog, KholiOli.Com!

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Plus, KHOLI’S TELLING YOU exactly

what the de la Renta MARKETING TEAM GOT RIGHT!

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Time Management Tips for a Better You!

27 Jun

The panic, the sweat, the panting, the heart racing. We’ve all felt this way before as we’ve struggled to make our flight or that fast approaching deadline. This isn’t fun. In fact, it’s quite stressful. Trust me, I know. You see, I’m a chronic procrastinator.

I start assignments late only to have to work harder (not smarter) to accomplish them. When I have a task set forth, I wait until the very last possible second to start them because, in my mind, they’re simple which means they won’t take long, right? Wrong! I’m that person you see waiting in line at the airport’s curb side check-in, tapping my foot, and checking my watch every second. I’m also the one who finally reaches airport security, only to see at least six lines filled with hundreds of people. I’m that person who then begs everyone else to let her through because there are only 20 minutes left until her plane departs. Yup, that’s me. Actually, that was me just a few days ago, and it wasn’t pretty. Though I did end up making my flight (woohoo), I did so by the skin of my teeth and with the help of some very nice and understanding Chicagoans. And after this highly emotional, painstakingly nerve wrecking experience (yes, I’m a bit dramatic), I realized that I could no long put things off until the very last minute.

I didn’t want to be the one running through the airport, pushing past children, knocking down the elderly, or jumping over suitcases! Instead, I wanted to be the calm, cool, and collected person who arrives with enough time to breathe, relax, and know that I’ve made my flight. I no longer wanted to be the person who didn’t turn in her very best work because she started the assignment the same day it was due.

If any of this sounds familiar shout, “Away, begone, enough!” I’m ready to make some changes, and if you’re ready to do the same, here are five easy steps you can take to manage your time more efficiently and present a better, (less stressed) you!

We’ve got some pretty simple tips that work!

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Leslie Lee’s “3 fairy tales and the lessons they hold for PR”

25 Jun

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Fairy tales are in vogue. 

TV shows such as “Once Upon a Time” and “Grimm,” and the movie “Snow White and the Huntsman,” have given these age-old stories new life (for better or worse), complete with special effects and eerie soundtracks. 

No matter what lens you view them through, there is always something to be learned. They even have some PR advice to share. Take, for example, these three fairy tales: 

1. “The Tortoise and the Hare”

The Hare darted almost out of sight at once, but soon stopped and, to show his contempt for the Tortoise, lay down to have a nap. The Tortoise trod on and trod on, and when the Hare awoke from his nap, he saw the Tortoise just near the winning-post and could not run up in time to save the race.

Although the message of Aesop’s version of “The Tortoise and the Hare” was far more ambiguous as we know it today, this is the classic tale of “slow and steady wins the race.” The lesson illustrates something that we constantly remind ourselves and our clients: Those big announcements—such as a product launch or a rebrand—might be helpful as benchmarks for a board and fodder for a sales team, but they are not enough to drive a successful communications program. 

Rather, it is the steady stream of ongoing coverage and contributed content that springs from consistent thought-leadership efforts that will drive a successful PR and marketing program. As Beth Monaghan wrote in a post this year, “The launch is simply the first step in a long journey.”

2. “The Emperor’s New Clothes”

But among the crowds a little child suddenly gasped out, “But he hasn’t got anything on.” People began to whisper what the child had said. “He hasn’t got anything on. There’s a little child saying he hasn’t got anything on.” Till everyone was saying, “But he hasn’t got anything on.” The Emperor himself had the uncomfortable feeling that what they were whispering was only too true.

Hans Christian Andersen’s story of “The Emperor’s New Clothes,” perhaps the earliest recorded version of the suddenly-naked-in-front-of-your-high-school nightmare, is often cited as a cautionary tale about the nefarious power of “spin.” 

Two weavers come to town and manage to convince everyone that they can make the finest clothes in the land. But here’s the catch: The clothes will be invisible to all who are too incompetent and stupid to see them. 

So successful are they in their “spinning” that every courtier, and even the emperor, are forced to feign admiration lest they earn the label of imbecile. Finally, however, as the emperor proudly struts his stuff through the city, a child from the crowd cries out the truth and suddenly the illusion is broken. All that remains is the embarrassed emperor, fully in the nude.

It’s true that those weavers present the epitome of bad “spin”—using the power of persuasion as a con trick. But there’s a related lesson: Make sure your story is grounded in reality. Even if you’re a savvy “spin doctor,” you will be exposed one day if you’re not working from fact. 

For this reason, we often recommend to our clients that they ground their communications programs in data. Start with the raw materials, the actual data and facts you know, and build the story from there. That way you can be sure that you won’t be challenged.

3. “Snow White and the Seven Dwarves”

Mirror, mirror on the wall —who is the fairest of them all?

The story of “Snow White and the Seven Dwarves” often focuses on Snow White traipsing around with Dopey and Doc. While there are plenty of lessons to be learned from her—don’t accept food from strangers, for example—there’s an important PR strategy lesson in the queen’s story. 

Chanting into her mirror day after day, the queen became obsessed with comparing herself to others in the land, pursuing this obsession to the detriment of everything else. Maybe if she’d spent less time worrying about her beauty rankings, and more time governing her kingdom, she could have become a successful and popular queen—an achievement which no doubt would have made her much “fairer” in the eyes of her subjects.

It is vital to stay current on what your competitors are doing: The messages they are distributing and their traction in the media—not to mention keeping close tabs on claims they may be making in their own PR communications. 

But focusing too heavily on an “us vs. them” mentality in your communications program can lead you down the rabbit hole (to mix in another story) into petty one-upmanship. Rather than reacting to competitors, focus on your core objectives and thought leadership. Ultimately, it will enable you to outshine your competition through value and creativity.

Leslie Lee is an account executive at InkHouse Media + Marketing, where this story first appeared. Follow Leslie on Twitter @LSL713.

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Krys Freeman hosts Oakland on the Rise: Councilmember Rebecca Kaplan’s Re-Election Kickoff

8 Jun

Oakland on the Rise

Saturday, June 9, 2012
5:00 to 7:00 p.m.
The New Parish – 579 18th Street, Oakland

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Rebecca Kaplan, Oakland City Councilmember

Saturday, June 8th will be a very important day in Oakland. Rebecca Kaplan, Oakland City Councilmember, is asking for your support in her re-election in November 2012.

With Krys Freeman (@bLaKtivist) MCing this special event, it kicks off at 5pm.  Special guests include Assembly member Nancy Skinner, while musical performances include LaToya London (of American Idol) and DJ Ryan. And be sure to eat up with “A Taste of Oakland”, with food generously donated by Ozumo, Home of Chicken and Waffles, Chop Bar, District, Ebbett’s Good To Go, Oasis Food Market, Tina Tamale, Adam’s Mediterranean Grill, Zza’s Trattoria, Our Cuban Kitchen, Homeroom, Ghazal Indian Cuisine, & Miss Pearl’s

krys freeman

Want to join the host committee? It’s $2000 for Platinum (includes 8 tickets), $500 for Gold (includes 4 tickets), $300 for Silver (includes 2 tickets) and $100 for Bronze (includes 1 ticket). Individual Tickets are $50.  Join host committee or get your tickets online today at www.kaplanforoakland.org/kickoff.

And if you can’t attend, we hope you’ll consider making a gift by donating online at www.kaplanforoakland.org/donate.

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Come out and support this noble cause and have a blast while doing it!