#PR Tips: 5 Ways to Make Press Connections

15 Jan

Building a relationship with the press is a huge step for businesses and brands, when it comes to public relations, promotion, and growth. There are a lot of things you can do to keep the press happy, and here are a few tips for getting what you want from them:

Show them that you can be a reliable source! According to Ragan.com, “After dozens of phone calls and hundreds or thousands of emails each day, it is hard for a reporter to tell a good PR pro from a bad PR pro.” Here are a few ways to show that you’re reliable: always deliver what you say you will, be responsive and recognize deadlines, realize that it is better to admit that you don’t have an answer for a reporter rather than waste his or her time, and understand that your relationships with reporters will last your whole career.

Spend time thinking about what you want to say before you say it! Make sure you know exactly what points you want to get across and speak clearly and concisely when pitching an idea. Remember, they have deadlines to attend to and don’t always have the time to sift through a lot of information. Also remember to be original and creative! They’re always looking for bright, new ideas and you may be just the one to deliver them.

Be patient! It is important to realize that you might not get what you want right away, but don’t give up! The most you can do is offer your services to them, refrain from bombarding them with information, and be on call and ready when they need you. The time will come when they’re looking for a story and you will be the one they choose, so be prepared!

Write your own stories!  If they’re pressed for time, you’re much more likely to get them to help you out if you help them, too. Make their job easier! Answer the important questions, like who, what, where, why, and when? Avoid using jargon or abbreviations they won’t be able to understand and remember to make sure you actually have news to share!

Be nice! This is the most important tip. Make sure that even though you have built a professional relationship with them, that you are also aware that they’re human, too. Ask them how they’re doing and show them that you care. Comment on their previous stories to show you pay attention. Learn their schedules and remember their deadlines. Realize that you’re relationship with them will last a while and you want it to be a stable and friendly one!

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