#PRTips: Top 3 Marketing Trends for 2012

14 Nov

According to Patrick Goodness, of The Goodness Company, a full-service marketing agency in the US and in Costa Rica, there are three marketing trends that small businesses need to be aware and take advantage of in order to do well in the next year:

1. Online Content Marketing. Be aware of your online presence! Make sure your website and online image are truthfully reflecting your business and your brand. Show your clients what you want them to see. “Focus on delivering quality content about your business and your services, and your public perception will increase…as will your sales.”

2. Video Marketing. Go for quality and creativity! Be honest and make sure you’re representing yourself and your brand the way you  want your clients to see you. Show the world exactly who you and your business are and what great things you have to offer. “Cisco predicts that 80% of all internet traffic will be video by 2015.  If you’re not learning about how to use video to grow your business online, it’s time to get started.”

3. Social Media Marketing. Facebook is getting to reach 1 billion members. Will you be one of them? Twitter, Facebook, and other sites such as LinkedIn are how people are connecting with each other these days. Stay up-to-date on your social media sites and get connected with clients and potential customers! From webcasting, and video sharing to cutting edge business networking applications, our world is going Social.  Don’t get left behind.”


You can view Patrick’s whole article here!


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