Perfecting Pitches for #Beauty Writers

29 Sep

You know that here at THE ARDOR BRAND, we’re entranced by all things beautiful.  Admittedly, we do a little lifestyle and arts & entertainment representation as well … but even those clients are beautiful. ❤

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Our point: We are constantly communicating with beauty writers or bloggers.

So, we polled TAB staff and interns and decided that the following are a few of the most important things to remember when making that perfect pitch!

• EVERYTHING IS A PRODUCT

— You may not want to believe this.  But yes, even if you or your client did not invent the next best face creme, you are still pitching product at all times.  Think about the best traits of this product.  If it’s you, what makes you different from the rest in your field?  We all want a new and interesting product … be sure to sell it as such.

— Think: RELEVANT, RELATABLE, REPEATABLE.  What’s going to make people talk.  It’s easy to use these three R’s when evaluating what is already happening in larger fashion and beauty news around you.

• KEEP THE PITCH BRIEF.

— Think of your writer as a new love interest.  Give them just enough to care … just enough to require a follow-up.

• BE RESPONSIVE.  BUT DON’T HOUND.

— Refer to the above mentioned love interest.  If they want you, they let you know.  If they don’t … well … you already know.

• HAVE AN EXPERT ON HAND.

— Are you actually selling the next best skin cream?  Well how kind, and thoughtful, and prepared of you to already have an available skin care expert ready and willing to speak on the benefits of your product.  High 5!

• ATTACH A PHOTO.  NOT AN ALBUM.

— Yes, we want are new love interest to get a glimpse of the goods.  We do not want to crowd their space, or hard drive, with an entire album.  Also, steer clear of sending links to Photobucket or Flickr, or Facebook, etc.

Hope this helps!  Stay tuned, though!  Soon we’ll be compiling a list from our fave editors and bloggers on what NOT to do when sending a pitch!

with <3,

THE ARDOR BRAND

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One Response to “Perfecting Pitches for #Beauty Writers”

Trackbacks/Pingbacks

  1. Things #Editors & #Writers Hate: Round 1 « The Ardor Brand - 10/03/2011

    […] Remember when we talked about how to make the perfect pitch to your soon-to-be favorite beauty editor? […]

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