#MARKETING: #SOCIALMEDIA Trends for 2011

23 Aug

We were just brushing up on social media trends for 2011 (Why wouldn’t we be? Does the Ardor Agenda not state that we serve our clients “by constantly developing our  knowledge-base, skills, and connections, through and for the growth and development of your brand”) when we discovered an old post (from November of 2010) by Stephanie Schwab  on Social Media Explorer.

We found her discussion of consumer content concentration so perfect that we had no choice but to share it with you.

Consumer Content Curation

“Are we in the stream?”  That’s the #1 question that brand managers should be asking about their social media efforts going into 2011, because in the coming year people are going to be much more diligent about curating their own content into a more managable form.  Consumers are realizing that following eleventy-hundred brands on Twitter and Facebook is getting them some good coupons and deals, but it’s also turning their walls into malls, which is getting overwhelming.

Therefore, what’s happening in Facebook is that consumers are turning off brands posting to their walls, using Friends lists to pay close attention only to their “real” friends, and commenting on or sharing only when something is really juicy.   In Twitter, a company called Cadmus aims to change the way we view our streams by determining what content is most relevant to you based on your Twitter usage patterns.  Other tools, such as Paper.li and Flipboard (for iPad), also curate Twitter, primarily based on content popularity, and make that content much more reader-friendly.

For brands, this means it’s not going to be enough to create content – you have to create content that gets curated into people’s streams. If your content is truly compelling and share-worthy, it’ll get noticed and Liked, it will generate Comments and Retweets, and you’ll be okay because it will have legitimately earned its way into people’s streams. If not – you’ll have to have a combination of search optimization savvy, fans in high places (influencers), and maybe some cash to Promote your content right under people’s Twitter noses.

with <3,

THE ARDOR BRAND

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: