#BRANDING: petit h by Hermes #GREEN

19 Jul

There are few who love Hermes more than we do.

However, we recognize, that honestly, one of our newest interns, just may love the brand much … much … much more!  So when we found out about the brands newest “upcycling” campaign … we decided only one person could tell it best.

petit h is Hermés’ newest innovation, featuring limited edition UFOs (unidentified fanciful objects) crafted by skilled artisans from Hermés scraps or imperfects. It is undoubtedly the most high-fashion up-cycling we have ever seen, and potentially the most flawless.

petit h brings a Jonathan Adler meets Kate Spade color and design palette to Hermés- drawing on a younger generation of Hermés addicts- and presents gorgeous, one of a kind pieces available only though nomadic exhibits at Hermés stores. The social conciousness of petit h is only amplified by their complete disregard for the “green” practices they’re engaging in. By not acknowledging the potential waste they prevent, they send two important messages:

1) These pieces are beautiful, whimsical, and one of a kind but made from things we normally cast off as not good enough.

2) Who cares that we are up-cycling. The good you do is diminished by your need to draw attention to it. Our welfare is important and we should all be working towards a higher level of it without praise or fanfare because making positive change never goes out of style, nor is it a trend.

To read more of Maggie’s review of petit H, visit her blog!

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2 Responses to “#BRANDING: petit h by Hermes #GREEN”

  1. xrumer 07/26/2011 at 2:15 PM #

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  2. kindle vs i pad 12/28/2011 at 8:30 PM #

    Very interesting blog. Im glad I checked it out….will follow.

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