#TIPS&TRENDS: #Brand #Photoshoots | #Makeup & Models

8 Jul

Being a beauty brand will mean articulating the look and feel of your services to clients and potential sponsors, investors, etc.  The best way to do this, of course, is using the use of clear, clean, imaging.

Whatever effect you’re going for, you’ll most likely be using models, and when doing so … there are a few things to remember.

Make-up applications are slightly different for Professional Photo shoots from daily make up application. Here are some tips for making your shoot go perfectly.

Application Lighting:
– Use natural light – for example, near a big window

Prepare Your Skin:
– Wash, exfoliate, tone and lightly moisturize your face before applying make up
– Oil control is very important. If you can, use oil free formulated products
– Pull your hair away from the face
– To reduce puffy eyes, use Preparation H

– Use a concealer 2 shades lighter than skin to cover blemishes and dark spots; apply before foundation application.
– Use a green tint to cover red spots and yellow tint to cover purple spots.

– Choose a thicker formulated foundation rather than the sheers ones that are used in daily applications so that all blemishes are covered easily.
– Blend foundation from chin into your neck so that they are of the same color.
– Translucent Powder: Use lots of it, and reapply between shots, to create a mat finish look

– Contour cheeks and eyes to create a sculpted look

– Highlight eyebrow bones using light shadow to create lively eyes
– Avoid eyeshadow that is too frosty or shimmery – it’ll appear shiny
– Apply eyeliner with precision
– Use waterproof mascara
– Overall application needs to be with a heavier touch than daily make up, the flash of the camera can wash you out.

– Use lipstick and liner of same color, in a shade darker than natural lip colour



So … I think that was the most comprehensive set of tips we could find!  Got any others?

with <3,



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