#MarketWatch Monday: Is “Down to Earth Hitting Home?

13 Jun

In January of this year, Marketing Forecast Writer, Shannon Bryant, reported

In keeping with the New Year’s tradition of out with the old and in with the new, the experts at Mintel Beauty Innovation have unveiled the key trend set to shape the beauty industry in 2011, emerging from innovation from the past year: “Down to Earth.”

Closely linked with sustainability, the Down to Earth trend addresses the practicalities of making and marketing green beauty. Factors include managing price pressure due to varying supply and demand of natural and organic raw materials and learning to master the challenges of green chemistry—such as the use of sustainable surfactants, ‘green’ solvents and alternatives to parabens. Free-from formulas—a key trend in 2010—continue to evolve in an effort to avoid petrochemically-derived ingredients.

In 2010, 13% of new skincare, hair care and cosmetics made the paraben-free claim (up 5% from 2008). Also in 2010, almost 9% of new skincare, hair care and cosmetics made the organic claim (twice as many as in 2007); the all-natural claim was found in fewer than 3% of launches in 2010.

According to Nica Lewis, Head Consultant at Mintel Beauty Innovation, “paraben-free claims actually outpaced organic and all-natural claims in new skincare, hair care and cosmetics launches in 2010, backing up Mintel’s Nu Natural trend that predicted that brands would emphasize results and free-from claims over certification. 2011 will see beauty companies placing increased importance on the environment, focusing on sustainable sourcing with attention to maintaining biodiversity. A renewed emphasis on repackaging to minimize waste will also be a factor.”

We’ve just been thinking back over some of the changes in a few of our favorite products. For instance,

international housewares show, 2011, chicago, GIA, tradeshow, eco, green, sustainable products, table top, gadget, home, kitchen

This potato brush by Full Circle which really comes to life in the kitchen! Or at least it looks like it.  The brush is designed to fit in the palm and has a unique corer tool to quickly and easily remove potato “eyes” with a simple twist. It is made from a colorful combination of bamboo and recycled plastic … but you tell us?  Is it really any more useful of beneficial to the environment than your regular old potato peeler?  Or your knife?

Then there was BirchBox …this incredibly overzealous young woman will now explain the idea of Birchbox to you.

ok … we could go on … but after that video we’re a tad … DONE.  But you tell us!  What are some of your fave green products?  Have you noticed any changes in your life with GREEN MARKETING?!?  What are some of your fave products that have gone GREEN?!?

with <3,

Ardor Brand, LLC.


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