TIPS AND TRENDS: 10 Marketing Trends for 2011 | Reuters

23 May

10 Marketing Trends for 2011 | Reuters.

We’ve been sharing a lot of great tips with our clients this week on how they can expand their brands.  You’re thinking, “Of course, you have, that’s your job!”  Well not exactly … our real job is to get press for our clients.  Our “by default” job is teaching them how they can expand … because a better brand makes our job easier.

Here are a few of the tips we’ve been trading and more.  We stumbled upon this Reuters article today and thought it was a perfect find!

Here are 10 marketing trends that small businesses should incorporate now to be positioned for success from the start.

  1. Building reliable brand advocates. The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead. Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction.
  2. Excelling in one area rather than being all things to all people.This will be a year for small businesses to focus on their unique niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate.<insert ad here>
  3. Creating quality content as a viable marketing tool. Social media marketing and content marketing go hand-in-hand, and this is the year businesses will create useful content that adds value to the online conversation and to people’s lives. The Web is a cluttered place. Amazing content is essential to break through the noise.
  4. Moving more marketing dollars to social media. Statistics show that large and small companies are shifting budget dollars to social media and other digital marketing initiatives and away from print and radio advertising. Consumers spend more time online than ever and to reach them and stay competitive, small businesses need to have a presence on the social Web.
  5. Tracking brand reputations on the social Web in greater detail. Social media has given consumers a large platform to voice their opinions, and small-business owners are realizing the importance of actively monitoring their reputation on the Web. With dashboards and social media aggregators like Hootsuite and Spredfast, it’s easier than ever for small businesses to develop, nurture and track their stature online .

…..

For more info: 10 Marketing Trends for 2011 | Reuters.

#withardor ❤

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